It seems like only yesterday we were kick-starting the beginning of 2016 and planning our yearly actions on where we want to be, and what we want to achieve. Nearing into May, and approaching the midway point of the year, now is the perfect time to start thinking about how we can put those actions into place. Expanding your business could be one of the things you wanted to achieve this year, maybe it was at the top of your list? Read our tips and tricks on how to expand…

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  1.  Expand your online presence

An obvious one. Especially in 2016 when having a strong social presence is more important than ever before. But how do you go about this? If your social media skills aren’t up to scratch, there’s plenty of training courses out there to get you up to speed with the millennials! Whether you want to increase your Twitter and Facebook presence, or, you want to build a strong LinkedIn business profile, there’s so many options out there, all of which will help impact your business. The need for SEO, and digital marketing is only getting bigger, think about how you can better influence your business; whether this be in-house or getting an agency involved.

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  1. Look into expanding

Expanding, maybe you’ve thought about it before? Maybe it’s never crossed your mind? Either way, there’s definitely no denying the fact that you should look into it. Whether franchising is the option for you, or maybe you just want to expand your business as a whole. You need to give it a lot of thought, with the rise of pop up buildings becoming a popular trend. Maybe now more than ever is the perfect time to experiment on a 6 month project to see the success before you dive into things permanently. Experiment and do your research, see what location could be of most success to you, maybe you have a huge opportunity in Liverpool but the most relevant people for your organisation are based in Newcastle; research is key.

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  1. Keeping up with trends

With the market changing all the time, keeping up to date with seasonal trends is more important than ever before. Whether you want to sign up to some industry publications to get the most up-to-date news on what is going on, or you want to join a few LinkedIn groups to network yourself amongst other people working in a similar industry, having a knowledge on what is going on is more important than ever before if you’re wanting to grow your business. Of course theirs following the experts on social media, but just reading and keeping up to date with forums will also allow you to grow your presence and find out about new and innovative ways you can improve your business this year.

Whatever you decide to do, expanding your business is something you should definitely invest your time into. Don’t rush into making a decision, think about the factors involved, research your prime customer base and look into the location factors involved.