DavidTraditional real estate processes involve hiring an agent to complete a listing package for the owner. However, the owner must sign a listing contract with the agent or real estate company, and the commission is often higher. Alternatively, the owner can save money in these four ways by hiring a listing broker.
1. A MLS Listing for the Property
A listing on the Multiple Listing Service exposes your property to a broader audience of buyers. Anyone worldwide can search for the location on the MLS website and find your property listing. The listing broker can also create an eye-catching listing that tells viewers everything about your property. You can list a property on the MLS yourself; however, you will incur additional fees for the service.
2. Professional Photography for Your Property
Listing brokers hire professional photographers to capture breathtaking images of your property for you. In turn, you save hundreds of dollars and get polished photos of every room of your home.
The photographers know how to stage each room for the pictures and what angles are best for a home listing. They edit each image to provide the highest quality and eliminate any imperfections. These professionals are skilled and understand what potential buyers look for when selecting a home, giving you greater advantages when selling a property on your own.
3. Comprehensive Marketing Plan
Hiring a listing broker gives you more than just a property listing. You’ll get a comprehensive marketing plan tailored to your FSBO listing. You can review the current packages and choose what services you want, knowing that you have professional guidance every step of the way.
Along with this marketing plan is a standalone website specifically for your property. This website puts you in control, allowing viewers to see all images of your home, a comprehensive listing of all the home’s features, and a 3-D tour. Many buyers prefer to complete virtual tours before they schedule a property showing, and this website makes it easy for them to do so.
4. Managing the Sales Contract and Closing
Traditional FBSO options can be overwhelming, requiring the owner to negotiate the sales contract with the buyer and manage the closing process. Unfortunately, many homeowners aren’t familiar with these processes and could incur higher costs and make mistakes, leading to unnecessary stress.
Hiring a listing broker gives you agent-assisted options where the broker manages all these steps. They negotiate the sales contract with the buyer to provide you with a fair deal for your home. The broker will manage aspects, including the inspection report and all pre-closing tasks. All you have to do is attend the closing once it is scheduled and complete the sale of your home.
For-sale-by-owner opportunities enable homeowners to manage their property sales. The owners usually create property listings, advertise them, and meet with potential buyers. However, the average property owner needs help understanding the full impact of the complex process.
Instead of going it alone, these property owners could hire a listing broker to manage every step of the process. Hiring a listing broker can help all property owners save in these four ways and get the most out of their real estate transactions.