Freestanding corporate signage is a fantastic way to promote your business and can be used for various things. Businesses often use freestanding signs to announce sales or special offers and display their operation hours. Freestanding signs can also serve as directional signs that help visitors find their way around your establishment. There are hundreds of different styles and themes in which you can design freestanding corporate signage, but if you’re not sure where to start, here are some expert tips:
1. Use Bright Colors and Shapes
Your company’s logo should be recognizable from any angle and distance. Make sure it is visible from afar by using bright colors and shapes that pop out at the viewer. Aesthetically pleasing designs are an effective way to attract attention and increase traffic flow in your store. For example, if your business sells flowers, you could use a flower-shaped sign that has bright colors and bold lettering. This will help people notice your business and remember it later on if they need flowers again in the future. The right color scheme can make all the difference in drawing potential customers into your store. You should consider using bright colors that stand out against a black background, such as red or yellow. These colors are commonly associated with excitement and energy, so they’re ideal for attracting people’s attention during sales events or other promotions.
2. Use High-Quality Materials and Printing Methods
The best material for freestanding corporate signage is metal because it can withstand the elements and last for years without fading or rusting. Metal can also be painted or powder-coated in any color, so you can easily match the signage with your company’s logo or other branding elements. You may also consider using acrylic or polycarbonate panels, which are lightweight but strong enough to stand up against the elements. If you’re planning on putting up a freestanding sign in an area that gets very hot or cold, acrylic may be a better choice than metal because it doesn’t expand as much when it heats up or contracts when it gets cold. Also, if you have a large sign you plan to put outside, it’s best to use UV ink or weather-resistant printing methods. These types of inks won’t fade when exposed to sunlight or rain, so your sign will look great no matter what kind of weather conditions it faces.
3. Choose the Right Location
A freestanding sign can be placed almost anywhere — in a parking lot, on the sidewalk or in front of your business. But there are some considerations to take into account when choosing where to place your sign. First, ensure it’s located in an area with plenty of foot traffic so that passersby can easily see it. Second, if you place your sign on private property (such as near a building entrance), ensure it doesn’t block pedestrian access or create any other safety hazards. Finally, think about whether the location of your sign will be safe from vandalism or other damage (for example, don’t place one next to railroad tracks).