True to the name, turnaround management is an organization’s strategy or measure for recovering from constant performance issues. After a consistent period of negative or sluggish performance, a positive comeback is necessary for organizations to build their reputation. Organizations employ turnaround management to curtail the effect of deteriorating market conditions or a deteriorating economy. In addition, it incorporates strategies that organizations undertake to bounce back from poor decisions or plans that lead to financial crises or loss.

Cost Efficiency

When an organization faces constant negative performance, the first turnaround strategy is to focus on cost efficiency. This is because cost-efficiency strategies are quicker to implement, require no resources or capital, and show results. Organizations undertake several measures to yield positive outcomes in the short term and garner cash flow. The strategies include:

  • Decreasing inventory costs
  • Curtailing the pay increases
  • Reducing and acquiring AR (accounts receivables)
  • Reducing investing in R&D (research and development)
  • Expanding accounts payable
  • Decreasing the market activities

Financial restructuring helps organizations to free up cash and reduce the strains on debt repayment.

Asset Retrenchment

Turnaround management is useful immediately or alongside considering cost efficiency strategies when the organization remains in the declining or underperforming stage. The turnaround strategy works by discovering the areas of the organization underperforming and finding solutions. After an appraisal of the areas, the organization decides whether they can be more efficient and productive. Without scopes, the organization sells them and focuses on other assets. For a successful asset retrenchment strategy, the organization should generate adequate cash flow from the asset sale. 

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Focusing on the Core Tasks

Focusing on the core operations of the company is a vital turnaround strategy. It works by refocusing the areas of the organization with the potential to yield profits and consistent revenue. The activities include entering a new market, targeting new customers or clients, and establishing new products. The organization incorporates such strategies as one of the primary aspects and creates a competitive edge over others. Focusing on new products and services and giving importance to loyal customers helps a company to bounce back. 

Change in the Leadership

One of the highlighting turnaround strategies that organizations implement is replacing or changing the top leadership or management roles. This might include the CEOs, VPs, and senior-level and mid-level managers. In most cases, the new leaders or top-tier managers are appointed from outside the organization to incorporate new skills and render a new outlook on the goals. When an organization replaces or changes the CEO, the action is to change the core top management team. The newly appointed CEO might bring his team and make the turnaround management strategy successful.

How to Implement the Turnaround Strategies?

Identifying the Root Cause

An organization should identify the problems and the leading cause of the performance decline. The next step includes outlining all the problem areas and establishing strategies. The assessment includes:

  • Understanding internal potential
  • Assessing the external parameters like the market situation
  • Past performance
  • Establishing a SWOT report (strengths, weakness, opportunities, and threats)

The data collection in this stage helps the management team to create an action plan and make informed decisions.

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Creating Action Plans

The organization should define the issue and develop a course of action. The management team stabilizes the company by determining the optimal turnaround recovery strategy. The phase ranges from weeks to months, depending on the complexities and performance challenges.


The company should implement the strategies and plans. The management team should be careful and comfortable with the implementation process, which can take a range of time depending on the complexities. 

Monitoring and Reviewing

The organization should monitor the effects of the implementation stage and ensure that everything proceeds according to the plan. Reviewing is the final stage, where the organization assesses the efforts and identifies whether they are successful. If a company considers the turnaround strategy unsuccessful, it can restart the planning.


Turnaround management is a conscious strategy that organizations undertake to bounce back from performance decline. It helps businesses from failing or undergoing bankruptcy. If organizations follow the turnaround management strategies, they can overcome the problem and function optimally.