How do you introduce a new product to your customers? For many businesses, this can be one of the most difficult tasks. Usually, they will create a marketing campaign, but what if they don’t have enough money for an elaborate marketing plan? Here are some tips for introducing new health products to your business.
1) Offer Samples In-store
This is probably the easiest way to make people aware that there’s something new on offer. It also allows them to try before they buy and find out whether it suits their needs. The only downside of this is that it might not reach as wide an audience as other methods. However, if you sell food or drink, then sampling could be done without damaging any stock! All you need to do is let people try a sample, and you will get immediate results.
If there’s someone in your business that can take care of publicizing the new health product, then delegate it to them. Not only will they be able to tell other staff about the new item, but also make sure customers are aware of it. In addition, if you’ve set up a few stands with the new product inside them, they can be in charge of taking stock and making sure that there’s always enough on display.
3) Put Up Posters
This is a great way to let people know about something new in your store, and if you choose the right place, you could reach everyone that comes through it. Think about where most of your customers would stand while they wait for their products; this is usually somewhere with high visibility, such as the front of your store. You could also try putting up posters inside if you have enough space. In addition, posters are relatively cheap. It will only cost a few dollars to print one or two, and they could bring you plenty of new local customers.
This is a great way to get people excited about entering something new into their diet and also to be able to check whether it’s something they will enjoy. It gives them an incentive to buy your item, and even if they don’t win, then at least you’ve made them aware of it. It will also give you great feedback on what people like so that you can expand your business. In addition, think of a theme for the contest, such as healthy eating or weight loss.
5) Social Media
If there’s someone in your business who uses social media a lot, especially Facebook or Twitter, then tell them to start advertising your new health product. You never know, it could reach your market in a whole different way and therefore be more effective. Not only that, but you can get free marketing from them too, so make sure they’re happy about being able to do this. In addition, if you have a website, make sure this is updated with your latest product and that it’s easy to find.
When introducing new health products to your business, it’s important to be careful. You don’t want to spend time and money advertising a product that no one wants. However, if you can advertise in the right way, it should be pretty successful.