Touchscreens are taking the world by storm. They have replaced clickers in many schools, and they have become a must-have for any mobile device. And why shouldn’t they be? Touchscreens are relatively cheap to produce and hugely beneficial to businesses. Here are four reasons why you need touchscreen technology if you want to keep up with the times.
1) You’ll attract more customers
A recent study shows that companies that adopt touchscreen technology see an increase in customer loyalty. In the study conducted by global technology firm TechInfoSystems, the average duration of patronage was decreased by 20% in businesses that use touchscreens. But touchscreen businesses also experienced a drop in staff turnover. This fact is a double-edged sword for businesses; it gives them more control over their employees but also reduces their ability to search for new employees. Why is this important? According to the International Association of Administrative Professionals, one employee replacement usually equals about 1.9% growth in annual sales and profit levels for a business owner. Touchscreens have given companies far better control over their customers.
2) Ease of Use
Companies that use touchscreen displays are far more likely to attract and retain customers. According to a recent survey, 44% of people say that there are specific benefits to the touchscreen interface. The research suggests that companies should spend more on marketing to increase customer retention. That’s exactly what firms that use touchscreen technology have been doing. In fact, according to The Federal Reserve Bank of St Louis, companies that use touchscreen technology also tend to see a 34% increase in their sales levels compared to other companies that do not. Touchscreen technology has been proven to be better than other technologies regarding ease of use and user-friendliness.
Touchscreens are incredibly flexible. They haven’t easily been damaged thanks to the fact that they are often used in full public view. In fact, according to the Market Intelligence Group, touchscreen technology has increased sales by as much as 500% while simultaneously decreasing costs by up to 33%. Thanks to touchscreens, your business can operate more efficiently and attract more customers than ever.
4) Reduce Staff Cost
As mentioned earlier, touchscreen technology allows your business to operate more efficiently than ever. Since you can use a touchscreen display in place of a salesperson, your business can reduce its staff costs. For example, an average small business spends as much as $8,000 per year on labor costs. Reducing these costs by just 5% can save the average owner up to $400 per year. It may not sound like much, but for every small business owner, every penny counts! Not only that, but when you reduce your annual labor costs by 5%, you’ll also experience a 5% increase in sales volume.
In conclusion, touchscreen technology is a key part of your business’s future. The only way to ensure you’ll be ahead of the curve is to implement it in the beginning.