Many businesses turn their nose up when it comes to displaying testimonials on their website. However, it’s clearly a crucial point to consider if you’re looking to build new relationships. Potential clients want to see what you’re all about before they part with their cash, and it could well be the positive testimonials that give you an edge. Have a look at some of the reasons below why testimonials are crucial to the success of your business.
It Shows Customers You Appreciate Their Custom
Spending time asking customers what they thought of your services is an effective way to further build relationships. It shows your previous customers you care about how your business operates and that could lead to more sales from existing clients. Testimonials also show your potential clients that you care about previous clients and that might sway them into using your products and services ahead of your competitors.
They Help Build Trusting Relationships
In theory, anybody can display fake testimonials on their site, but it’s still the effort of displaying testimonials that could be the difference in a customer trusting your service. It’s one of the most important points when it comes to business. If a customer doesn’t trust you they will simply use another service that they feel comfortable using. Obviously, if you can provide references and links to business websites you’ve worked with then that’s a great advantage because it shows your clients they aren’t fake.
Testimonials Set You Apart from Your Competitors
While your competitors will likely have many positive testimonials of their own products and services, your testimonials will set you apart from your competition. It shows you have a great attitude towards business and the more testimonials you have displayed with the biggest clients will show potential clients you have the ability to provide a top-notch service. It truly could be the difference in getting more clients, or it could be the difference in your competitor getting more clients.
It Shows What You Do Best
It doesn’t matter what industry you serve, testimonials will give your customers the chance to tell your potential customers what you’re great at. Whether you helped complete a project within a customer’s budget or your team provided excellent customer service throughout the process – testimonials show your customers what you do best. If you have earned an online MBA degree by using an online MBA program, you will already understand how important testimonials are.
More Content for the Search Engines
Search engines love content. If your website has plenty of testimonials, it’s only going to add more content and indexed pages in the search engines. This will give your business more exposure and although testimonials aren’t necessarily important to search engines, they do still provide many benefits in terms of the chance of more organic traffic.
By displaying testimonials on your site, you are giving your potential clients the chance to see whether you can provide them with the service they need. It also gives you the chance to build a trusting relationship automatically without even speaking to them, and that is ultimately the power of testimonials.