It’s the most important question every new or growing business faces: how can you win over new customers? While there is no silver bullet that can guarantee results, there are tried-and-true steps that companies small and large can follow to ensure you attract—and retain—profitable customers. You can apply these best practices as a startup or a mature organization, regardless of industry.

Harness the Power of Social Media

Today, 2.8 billion people use social media—roughly one-third of the world’s population.

Social media accounts for one out of every three minutes we spend online. Whether you’re targeting consumers (B2C) or businesses (B2B), you can’t afford to miss out on this valuable channel. Described as the root of modern marketing, social media lets you communicate directly to your potential customers. Through sending out Tweets, updating your company’s Facebook page, posting relevant photos on Instagram or sharing success stories on LinkedIn, you can keep your brand relevant and top-of-mind. A steady diet of posts and shares is key. The more active your company, the stronger your results.


Maximize Your ROI with Direct Response Marketing

Once you’ve harnessed the power of social media, tap into the benefits of direct response marketing. Integrating direct response marketing with your brand-building efforts on social media is a great way to boost response and grow your sales. Specifically, use direct response campaigns—in the form of television and radio advertising, podcasts, or targeted emails and direct mail—to tell your audience exactly how your product or service solves a pressing problem. You can even add an offer, such as an information kit, coupon or free demonstration. With any of these options, direct response marketing gives you the power to track your results, test your approach and maximize the return on investment (ROI) on every marketing dollar you spend. You don’t need a massive budget to use this proven channel.

Embrace the Latest Technology Innovations

Finally, take advantage of the many tech-related considerations for modern businesses. First, deploy a sleek and mobile-optimized website that clearly describes your business and differentiates it from alternatives in the market. Next, consider developing an app to engage your customers 24/7. In 2017, Americans will use mobile apps nearly 2.5 hours each day. If you offer online sales, launch secure, e-commerce capabilities to keep sales flowing. If you rely on brick-and-mortar locations, explore innovative concepts like in-store Bluetooth beacons which can track and engage your customers during their visits.