It’s common for any small business to want to reduce unnecessary costs. If something is not needed or can be cut, it’s more advantageous for a business to get rid of or reduce it.

Given the ongoing pandemic, small businesses are looking for more ways than ever to reduce costs and keep their businesses going. Take a look at these six simple ways your small business can reduce costs and save money. Some of these you might be able to implement today.


It’s already a practice many businesses have been forced to do, but you can save quite a bit of money when your employees are telecommuting. It’s not possible for every business, but if you can do most work from home, you’ll be able to save quite a bit of money.

When you telecommute, you don’t have to pay for an office space or can reduce to a much smaller location. You also don’t have to pay extra for any utilities you would normally have to pay in an office space like internet or electricity.

Look for cheaper alternatives

Like shopping for a new auto or health insurance plan, you’ll want to shop around for cheaper alternatives to certain services you use frequently.

For example, if you have to ship and package products, look for cheaper packaging alternatives you can use. If you run a small café, see if you can find cheaper vendors for things like utensils.

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Reduce marketing costs

Marketing can be an effective tool, but it can also be quite costly. While there’s nothing wrong with trying out different marketing tactics to help your business grow, odds are there will be something you’re spending on that isn’t worth it.

You may have a mix of traditional advertising, like running a tv spot, and digital advertising, like running Google ads. It might be beneficial to eliminate or reduce the amount of money you’re spending on a strategy that isn’t bringing much business.


If it’s a service you feel you don’t need a dedicated employee to do, look to outsourcing the work.

Maybe you realize you don’t need a full-time graphic designer. Look for a cheaper alternative that will make for a suitable substitute. Remember that even if you outsource work, you need to do your research and make sure you’re getting quality work.

Eliminate unnecessary positions

In a similar vein to outsourcing work, you may realize you have employees that aren’t contributing much to your overall business. You have a few options on how you can proceed.

One method is to try and transition an employee into a role that better contributes to making the business profitable. If you like working with an employee and they are willing to move into another position or learn a new skill set, it can be worthwhile to keep them on-board.

The other and harsher method is to lay off the employee. It sucks, and no one is happy when it happens, but you have to think of what will help your business thrive.

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Reduce meetings

While meetings are a necessary evil, too many will result in a lot of lost time your employees could be doing actual work.

A key part in reducing meetings is to know which ones are essential. If you have to meet with a client, that’s an essential meeting. However, see if the client is willing to reduce the number of meetings you have.

For team meetings, it’s usually not beneficial to have daily meetings. Usually, a weekly meeting and a check-in now and then should be fine.

Saving costs and reducing expenses can be a tough job. It’s not glamourous, but it’s necessary to do.

Keep a careful eye on your budget and always be thinking about how you can save money. It will benefit your business in the long run.