It’s not really a secret that companies spend tons of money on marketing and advertising. But do you know how much money they actually spend? According to recent research, companies spent staggering $240.7 billion on advertising in the United States alone.

And wouldn’t you know it, most of that money goes to digital advertising.

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Just look at the information from the digital advertising group, Marketing Charts. Their data indicates that the US digital advertising market is now almost $30 billion larger than the television advertising market. Yes, in 2019, people are spending more money advertising on the Internet than on TV.

Does this mean that the good old days of getting economical advertisement online are over? Not quite.

How a Guest Posting Can Help You

Even if you don’t know too much about SEO, you’ve surely heard about guest posting, one of the most widely used tactics to create new backlinks and improve your search engine rankings. You perhaps even heard of famous guest bloggers like Danny Iny, Marcus Sheridan, and Neil Patel, who managed to turn the marketing tactic into a living.

However, what many people fail to realize is that guest blogging is more than building links. As a matter of fact, this marketing tactic can help you spend significantly less money on your advertisement. That’s why guest blogging is perfect for companies that are working on a modest budget. Let’s look at some of the ways guest posting can keep your marketing budget almost intact while helping your business grow.

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How to Save Advertising Money with Guest Posting

●       Boost Brand Awareness

As you probably know, brand awareness is hugely important, because it helps the audience connect with your brand, become familiar and comfortable with your products and services. You can even use guest posting services to promote your products or branded content. For instance, Kissmetrics regularly uses guest posting to promote their infographics. In little over two years, they created 47 infographics which they promoted to various popular blogs in their niche. In that time, according to Taboola Blog, guest posts brought in more than 41,000 backlinks, 2 million visitors, and 41,000 tweets.    

●       Grow Your Traffic

Having quality links will help your site rank high and in turn, give you more exposure. However, guest posting on just the right site, with just the right audience, it will provide you with even more benefits in the long run. Once the guest posts manage to climb up to the top of the front page of Google, it will start bringing traffic to your website consistently. Take Peter Sandeen for example, with one guest post on Neil Patel’s website, he brought in more than 2300 visitors and gained more than 1500 email subscribers in just a short few months. 

●       Increase Your Bottom Line

As they say, you need to spend to make money, right? With guest posting, you don’t need to spend a whole lot. In some cases, you don’t need to spend any money at all. Just take a look at UK Linkology. For example, their marketing team was able to turn the company into a 5 figure monthly business venture in less than 6 months with the help of strategic gust posting. They mainly focused on content that would attract their target demographic. They also targeted SEO-oriented websites, they knew their potential customers were reading on a regular basis. 

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Long-Term Guest Posting Strategy

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If you never tried guest posting before, how do you even start? Are there even enough guest posting opportunities for you out there? Don’t worry, as Content Marketing Institute explains, guest posting is a part of the content marketing funnel for most companies. And companies with a similar audience to yours are surely looking for third-party content.

You just need to find a way to collect a good number of guest blogs that post similar content and that would be interesting in yours. Perhaps hire a company to do the job for you, and then plan out the outreach campaign.

What do you need for a successful outreach campaign? Just like the guest posting service explains in their recent post, you just need to find a pitch that sells. A good pitch will explain your website, present your content in the best light, and pique the interest of the website manager. After that, you’ll easily get your guest posting opportunity.

Make the Most of Guest Posting

When it’s all said and done, what you need to realize is that it’s not about how much advertising money you spend, it’s HOW you spend it. Although some advertising efforts will bring you more eyes, boost your brand, and help you make more money, you can accomplish the same if you use a carefully planned guest posting strategy.