The concept behind SEO is simple: creating content that will be search engine friendly and gain the most traction across all platforms. However, while the concept might be simple, only a few succeed in the area. This is why it is important for financial advisors to learn everything they can about SEO before they get started. In this article, we’re going to give you a few tips that will allow you to get the most out of your SEO efforts.
Research, Research, Research
The first thing you have to understand is that financial services are a very competitive niche and that you’ll have to compete with thousands of people in the same field when preparing any SEO strategy.
Keywords are still the lifeblood of search engines and these should play a major role in any SEO plan. The first thing you have to assess when choosing keywords is search volume and difficulty. While many newcomers make the mistake of thinking that more searches are better, it is not always the case. They also make the mistake of thinking that keywords with low monthly searches are not worth optimizing for. But that couldn’t be further from the truth.
Identifying the keywords with the best search/difficulty can be difficult if you aren’t familiar with how keyword research works. I suggest you invest in an advanced keyword research tool such as SEMRush that will give you an exact metric on search volume and competition.
Don’t Neglect Local Search Words
Since financial services are very local in nature, using local keywords will also allow you to narrow down on your niche. If you live in the San Francisco area for instance, “San Francisco financial advisors” or “financial investors in San Francisco” will get you more laser targeted leads than a generic search term like “top financial advisors”. Also, note that the order of the words matters as well. “San Francisco financial Advisors” and “Financial advisors San Francisco” count as two separate keywords and will have different search volumes, so be on the lookout for that. This could be a great way to find hidden gems. Also, if you’re going to work with an SEO firm, it would be better to work with a San Francisco SEO firm that understands your local market if you want to get the best results.
Focus on Content
Releasing high-quality content is the only way to get sustainable results with SEO, especially when it comes to financial advice. Most people looking for financial advice online are looking for information; they aren’t necessarily looking to be sold on something. This is the perfect opportunity to offer your expertise. They will then see you as a reputable source for information and eventually inquire about your services.
While financial services are a very competitive niche, it is also one that is perfect for SEO. Financial advisors are educators in nature and there is an almost endless possibility of content that you could publish to make your name known. Remember that content is key and do everything to set yourself as an authority in your niche by releasing high-quality content through the right channels. The rest will follow.