One of the main goals of your website should be customer engagement, which allows you to form a relationship and connection with your visitors. Customer engagement requires the right tools and resources to attract more traffic and keep people returning to the site in the future. If you want to know how to increase customer engagement with video, there are a few important steps to take.

Use Social Video

You can offer your followers a behind-the-scenes look to provide them with valuable and interesting content. Show the process of your operations and production of your product, which can allow other people to relate to the brand. You can look more personal and trusting as a company if you’re willing to offer candid footage to your audience.

Offer a Webinar Series

You can offer your expertise to your customers with a webinar series, which can increase your sales each quarter. Make a list of some of the different topics that are connected to your level of expertise to ensure it offers something valuable to your customers. Knowing how your customers can benefit from your knowledge and what questions they may be asking can make it easy to create an outline of your series.

Offer Entertainment

Creating entertaining content is essential to keep your viewers engaged throughout the video and prompt them to share it with other people. Consider using animation, humor, or an engaging story to communicate your message. Think outside of the box to ensure you’re creative with what you produce and release something you can feel proud to share.

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You can even create a catchy song that is easy to remember and includes information about your company, which is an effective way of advertising and making your brand memorable.

Avoid Too Many Details

Keeping your video simple is key to keeping your viewers engaged and making your message easy to understand. Video is extremely effective in communicating a complex message that can be hard to convey by using both words and videos. Keep the video short and concise to ensure you get the viewer’s attention and help them retain all the information.

Promote a Contest

One of the best ways to increase customer engagement is to throw a contest to draw more attention to your video. The contest will get more excited about what you have to offer and will prompt them to share the information with other people on social media.

Include Testimonials

More people are willing to hear what you have to say if you include testimonials in your videos. Testimonials are relatable and can make the brand appear more reputable. The customers in the videos should share a common and relatable problem that the company’s services or goods helped solve in their life. Consider including people that fit within your target audience to ensure other people relate to your current customers.

Including a log of written testimonials also has the same effect and can allow other people to discover how they can also benefit from the company’s product. Consider using music to pair with the testimonials to make it appear uplifting and positive. The testimonials will also work well for building an emotional attachment with the company while allowing your audience to imagine themself benefitting from what you’re selling.

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Increasing your customer engagement is not only necessary for attracting new people but also keeping them around. By establishing loyal customers, it can lead to the long-term success of your business and allow you to become more established and reputable in the industry.