Owning your own business is always going to come with risks. There is never a guarantee that your business will be successful and profitable each year, and there is no magic solution that ensures your business stays relevant and builds a loyal customer base. Of course, it’s not all doom and gloom; instead it’s about being realistic when it comes to your expectations as a business owner, and recognising when there are obstacles and coming up with a solution for them.
If you happen to own a car dealership that is struggling and really failing to bring in the profits, obviously you want to do everything in your power to turn things around. Each situation and business will be different, but there are some general key steps the business can take so it will be in the black and out of the red.
Cut Back on the Cost of Your Motor Trade Insurance
As a car dealership owner, you will obviously need to take out motor trade insurance. You can’t operate your car dealership without it, but at the same time, it can be a pretty large expense each month. So, what can you do?
First of all, it’s a good idea to specify exactly what kind of policy you need. It’s important that you have one that covers all potential risks, and financial losses. Not only that, but it should protect against damage to your property and stock (vehicles). The next step is to compare motor trade insurance rates through comparison sites like Quotezone.co.uk.
Quotezone will have you fill out short form before connecting you with a range of motor trade insurance specialists. There’s a very good chance you’ll find a policy that’s a lot cheaper than your renewal quote, which could shave a decent sum off your dealership’s overheads.
Are Your Advertising Efforts Hitting the Mark?
It’s also a good idea to ask yourself if the advertising efforts you have put in place are hitting the mark and garnering results. Sometimes what starts out as the best measures end up losing their effectiveness over time. This is why it’s also a good idea to be tracking all marketing and advertising steps, and making changes whenever necessary.
As a car dealership, there are a number of different target markets you’ll be directing your products towards, so you may even want to create a number of different advertising strategies. For example, if it’s compact fuel-efficient cars you’re trying to advertise, that will be a separate market than if you’re trying to sell luxury SUVs.
Ensure Your Sales Team is Well-Trained
Then there is your sales team – they are truly the bread and butter of the company. Without effective salespeople you can bet your business won’t realise its true potential. Hiring the right staff from the get-go is important obviously, but so is training. It’s a good idea to offer training seminars, and even product information sessions on a regular basis. This will keep your sales staff informed on all the latest models and features, which can then be passed on to interested buyers.
Build a Loyal Customer Base
Because cars aren’t a one-time purchase that last a person’s entire life, there is also the opportunity to build a loyal customer base that will return to you for their next vehicle. If a customer has a pleasant experience purchasing a vehicle from your dealership, and the vehicle meets all their needs, then they are much more likely to return for their next purchase.
So how do you build that loyalty? Ideas include following up with a customer satisfaction survey, offering special deals or promotions at your dealership for loyal customers, and checking in with them every once in a while.
Beef Up Your Website
If you don’t yet have a website for your business, now is the time to build one. A website is pretty much essential for all businesses in all industries nowadays. People rely on the internet for information and assistance when they are looking for products and services, so playing to that fact is key.
Through your website you can display all the current vehicles available, pricing, features and details, and even interactive videos and 360-degree photos that allow people to tour the vehicle. This level of customer engagement can really spark their interest and motivate them to come see the vehicle in person.
It’s a Slow Process that Needs to Be Consistent
Taking a business that is struggling and turning it around into a success is always going to be a slow process that requires dedication, creativity, effort, and consistency on your part as a business owner. That combined with these key steps can help to set you on a path to success.