Making money on Instagram is a real possibility. Even regular, everyday users can become influencers and leverage their quality content to make decent cash. Lots of people even earn a full-time living from Instagram. It’s not as difficult as you’d think it would be, either.
That’s not to say you won’t have to put for the ffort and dedication. You will. However, becoming an influencer is attainable for most folks. Keep reading to discover how to make money as an Instagram influencer.
1. Cultivate a Following
You don’t have to have millions of followers to be a success on Instagram. You do need a solid audience, though, and engagement matters. You can boost your initial audience size by gathering followers with an Instagram likes app. This is a program that helps you to find users within your target demographic to follow. It can even automate your likes, saving you tons of time.
To gain the attention of brands who may wish to partner with you, you’ll need to demonstrate you have an active following that pays attention to your posts. You can do this by starting with the basics of creating quality, professional looking images that invite people to give comments and likes.
Knowing the type of audience you want to attract will help to guide your content. Those people can find you when you use relevant hashtags that apply to your brand and resonate with users. These are the basics to begin finding your tribe.
2. Know Your Worth
When you’re just starting out, it’s imperative that you concentrate on putting out awesome content and engaging with your audience. Like their stuff, comment when you find something really appealing and be sure to acknowledge when your followers engage with your posts. This is how you build relationships.
These relationships are essential to being an influencer. People will run the other direction if they suspect you’re not genuine and are only using them for popularity and to make money.
Once you’ve put in the work it takes to begin seeing growth in your audience, you can start to research what brands are paying influencers for sponsored posts, as well as the other opportunities that exist for making money with Instagram.
Knowing what to charge can be tricky, but there are lots of basic guides online to help you. Once you begin reaching out to brands, you can always negotiate based on their budget and your specific benefits. For example, if you can demonstrate a high engagement rate, you can ask for more money, even if your following isn’t huge.
3. Reach Out to Brands
Once you reach huge amounts of followers, brands will likely come calling you. However, until that point, you’ll have to do some of the legwork to seek out companies with whom your content will resonate. You want to be sure to partner with brands who complement your own brand.
Yes, you are a brand, as an influencer. You are creating an image with every post, and your eventual aim is to capitalize on that image. Therefore, you are a business with a brand. A brand is merely the vibe you portray based on your personality, values, interest, and knowledge. It’s imperative that you work with companies who complement your brand.
Collaborating with a business just to make a buck will never appeal to your audience, and you’ll lose followers. Instead, look to brands you love, ones you think your followers will also love. Message brands you think would want to work with you and pitch them the idea of a partnership.
Be sure to mention your unique benefits, why you feel you’d make a great match and what you have to offer. You can also research influencer networks online. These companies match influencers with relevant companies and take a commission of revenue earned. They also generally have criteria you must meet in order to be accepted into the network.
4. Branch Out
There are other ways you can wield your influence beyond brand sponsorships and make good money. Instead of shooting for a one-time post partnership with a company, perhaps you might be a good fit to become a brand ambassador. These influencers represent the brand on a long-term basis through one or more campaigns. Collaborations like hosting Instagram takeovers or as a spokesperson in various capacities can net you a hefty payment.
Affiliate marketing is also a possibility. This is when you sign up to sell someone else’s merchandise on your platforms, making a commission on each sale or click. If you love a product, it’s fine to spread the word.
Just be honest about your affiliation and the fact that you’ll make money through sales. No one appreciates being duped. Some influencers sell their own products or the product they represent as an associate on Instagram.
If you are an associate for a multi-level marketing company, create your own digital products or make physical products, you can promote them through your Instagram feed. Do so with tact and only occasionally, after taking time to build a relationship. People will want to support your endeavors when they feel genuinely connected to you and feel they can trust you.
This is an overview of ways to get started growing your influence on Instagram. Becoming an influencer takes time and dedication. It can also be a lot of fun, leading to a fulfilling and financially rewarding career.