If you’re like most business owners, you’re constantly thinking about new ways to improve your business, boost your bottom line, increase productivity and keep your employees satisfied. There are a few ways that you can work on improving your business this year, and we have some of the best:
Perfect your Lead Generation
This is the way that you attract interested prospective customers to your business. If you’re currently seeing that 3 out of 10 prospects who are coming to your business are buying from you, and you can increase the amount of people coming into your business from 10 to 15, you’ll increase your profits and make more money.
Focus on Conversion
Once you have customers in our business, you’ll need to convert these leads into people who pay for your products. By converting 6 people instead of 3, you’ll increase your profits by 50%. Set up ongoing sales training opportunities for your staff and keep the latest strategies in mind.
Check your copy
What does the copy on your website say to your customers? Are you encouraging them to stay on your website and learn more about your business? Is it obvious exactly what you want your customers to do- book a session, purchase a book or give you a call? Are you speaking to your customers in a way that is attractive to their age, lifestyle etc? There are so many copywriters available who are experts at using words to convert visitors to your website, and the money you spend on a writer will be a drop in a bucket compared to the money you could be making.
Integrate your communications
You’ll find a huge opportunity for savings once your business communications have been evaluated and you can see how these can be integrated, saving you money and giving you huge efficiency gains. We all know that time is money when it comes to business, so check out and see how your business can save time and money.
Keep on top of the numbers
If you’re constantly busy simply operating your business day to day, and you feel like you don’t have time to keep up with the financial side, this needs to change. You should be crunching the numbers monthly, weekly and daily so you know exactly where your finances stand and you can make better decisions for your business.
Hire the best people
Whether you’re a solo entrepreneur thinking about hiring a virtual assistant, or you have a full team, it’s important to ensure that everyone in your boat is rowing and not drilling holes when you’re not looking. Skills can be trained, but hiring on character is never a bad thing, since a hardworking, positive team will be great for both you, your customers, and the atmosphere surrounding your business. When it comes to hiring, look for people with great references, a personality, and the ability to hold a conversation instead of just hiring the most qualified person.