recently published a blog on marketing strategies to focus on to transform their businesses. It is particularly important for businesses to engage with their customers over email because it builds a connection with the audience while also providing a place where you can sell your products.

Email marketing is still one of the best digital marketing strategies for every business to incorporate into their overall business strategy. It is one of the most cost-effective ways to communicate with the audience about the brand. Many studies have shown that the average email campaign has a $38 ROI for every dollar spent.

However, it is important for you to create engaging email content for your subscribers. Your customers want to receive emails for your company if it provides deep value to them. If your campaigns are not helping your audience in some way, even when you are not selling, you will get many people who simply unsubscribe from your mailing list. At worst, it will cause your subscribers to start marking your emails as spam.

One of the best ways to make the most of email marketing is to create more interactivity with your emails.

Use Reviews, Surveys, and Polls

Surveys are a great way to gain valuable information from your email subscribers while also encouraging email interactivity. The surveys accomplish a variety of different things for your company. Not only do you gain valuable information from your customer, but you also get valuable feedback on your services and products. However, it is also valuable for your customer because they feel like their voice is being heard, while also increasing the click-through rate in your emails. Surveys and polls show your customers that you care about their opinion and want to create the best possible solution for their problem.

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Add GIFs

GIFS, otherwise known as graphics interchange format. Adding GIFs to your email campaign can help capture the attention of your audience. Though it is simple, it also causes your emails to stand out.


Personalization is one of the best ways to increase engagement with your email campaigns. Using simple techniques like addressing your reader by name in the email, sending messages from the person rather than a company email address, and signing the email with your name shows your customers that you are deeply invested in them.

Your emails can also personalize suggestions about products based on their browsing and shopping history on your website. For example, if your customers have left items in your cart, you can send them an email letting them know that they haven’t checked out.

Personalization allows your company to connect on a deeper level with your customers while also enticing them to click through to your websites.


Segmentation is a necessary part of keeping your email campaigns personalized. Segmentation has been remarked as one of the most effective personalization tactics by many marketers.

If your customer recently made a purchase, you could segment them into a list where you send a thank you email or an email explaining the benefits of the products can help your customers feel appreciated. It also helps keep your business on your customer’s mind.

It is also important to segment your customers according to their demographics because they will respond better to different messages. For example, a retired veteran will require a different message than a teenager. Men and women will also need different messages and language in your email marketing.

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Behavioral triggers are another way to segment your list, and they can help your company predict their responses. Recommended purchases are particularly efficient. Behavior triggers are one of the most effective opportunities for businesses using email because they can analyze it to create a better strategy.